Women, Religion and Politics Essay Example | Topics and Well Written Essays - 1250 words

Women, Religion and Politics - Essay Example But the religious doctrines often hinder the women from actively participating in politics. A notable example is the women in Arab countries who particularly remain under-represented in parliaments. When the percentage of women constitutes 16.3% across all the parliaments, it is very low in Arab countries. In Iraq women population constitutes 50% while their representation in parliament is only 31%.It may be because of the strict influence of religion on women folk. But there is a remarkable change in Africa and in Latin America where there has been an increase of more than 5 points during the past 10 years. In these countries religious rules are more liberal that enable women to participate actively in politics. The reservations allotted to women in all the parliaments are controversial even now. This is made clear by Gila Stopler when the author states: â€Å"Though modern liberal theory is commonly understood as guaranteeing similar rights to both men and women, I will argue that there exists a tremendous gap between this understanding of liberal theory and the reality of both liberal theory and liberal practice in relation to discrimination against women. A similar gap exists between the liberal attitude toward sex discrimination and the liberal attitude toward racial, ethnic, and religious discrimination.† ... In USA, the Republicans could keep clear view about women, religion and politics. Their female candidate Hillary Clinton launches a contemptuous attack against the current insurance industry in USA .She accuses that the covetous reforms deliberately lying in all reform plans are based on defending their profits. She may be the first lady who publicly attacked any Americans or American industries. In USA we can't find a clear cut margin between US women's religion and politics even though the female candidates of Republican party including Hillary were the followers of Roman Catholic Religion. Structured religion in the world always has been and remains the enemy of women's rights .Roman catholic churches fought with tooth and nail against the developments of woman .Today the most dreadful enemy of women - socially, politically, and economically - is the religious constraints. Even the sexuality of women is under religious scrutiny. Religion overpowered the equal right debate. The Bible establishes women's inferior status, her unseemliness, and the god practiced a master/servant relationship. Even the Bible itself produces the evidence for gender discrimination. Ferrara and Wilson make it clear when they state: "Jesus Christ took the flesh of human nature and made it wholly his own. In the unity of the Church, a Gentile is as much an image of the Jewish Christ as a Jew; a slave is as much the image of the freeborn Christ as a citizen; a woman is as much the image of the male Christ as a man. It is arbitrary to slice up the unities in one way and not in the other. It is a b izarre fixation on gender that requires male body parts to represent Christ. In fact, it is a denial of Jesus' incarnation and resurrection alike to say that women cannot stand in persona

Entrepreneur Essay Example for Free

Entrepreneur Essay Personality traits of an entrepreneur depend on number of factors. There have been various researches and studies in order to understand these factors and the relationship between these factors and entrepreneur personality traits and characteristics. Personality and behavioral factors, environmental factors, action factors, social and cultural factors and political and legal factors impact the personality and characteristics of entrepreneur (Bolton Thompson; 2000, Hayton, J C, Salvato, C and Zahra S A; 2004, Lumpkin, G.  T. Dess, G. G. ; 1996, Sandberg, William R. 1992). According to Robinson and Sexton (1994 as cited by Crant, 1996) from a sample of over 181,000 people culled from the 1980 U. S. Census indicated that education is positively related to entrepreneurship and self-employment. In another study conducted by Crant (1996) the research established relationship between the demographic factors like age, sex and family background and entrepreneurship. According to the results of these studies young people are more likely to get into entrepreneurship than people of old age, numbers of males aspiring for entrepreneurship was more than females and people with business family background are more likely to get into entrepreneurship than others. The family support in financial and psychological matters strengthens the efforts towards achieving his goals. Entrepreneur while using family finances for his business becomes more vigilant and careful to the risks and returns. Social and cultural set up is very important in entrepreneurship. According to Barney, Clark, Alvarez (2003 as cited in Hayton, Salvato and Zahra, 2004) â€Å"Furthermore, the kinship-ties that are unique to family firms are believed to have a positive effect upon entrepreneurial opportunity recognition. † In the same work of Hayton, Salvato and Zahra (2004) it is quoted that â€Å"Owner managers also understand that their family firms survival depends on their ability to enter new markets and revitalize existing operations in order to create new businesses (Ward, 1987). In the work of Covin and Miles, (1999) they mentioned the observations of Burgelman, Kosnik, and van den Pol (1988) which refers to the introduction of a new product, process, technology, system, technique, resource, or capability to the firm or its markets. According to Covin and Miles (1999) entrepreneurs can be characterized by their bypass strategies and product market pioneering strategies. While the level of aspirations is partly determined by the level of skills, it is also affected by the values and personality traits of the entrepreneur (Hollenbeck Whitener, 1988; March Simon, 1958). March Simon (1958) also postulated that environment (context) affects aspirations. (Harron and Sapienza, 1992) Harron and Sapienza, (1992) suggested a model which determines interaction between personal values and context and personality traits and context. Numbers of studies have been conducted to understand entrepreneur process and develop a conceptual frame work around it. Krueger and Brazeal (1994 as cited by Crant, 1996) studied entrepreneurial potential whereas Naffziger, Hornsby, and Kuratko (1994 as cited by Crant, 1996) studied entrepreneurial motivation. These studies have provided base to other studies conducted to develop conceptual framework and models of entrepreneurial personality traits and characteristics. As cited by Moon (1999) â€Å"Risk-taking here is a strict managerial term discussing the propensity for organizational change and innovative decision-making. † The interview revealed that Paul defines entrepreneurs with their risk taking opportunity exploiting abilities. This is one of the characteristics of personality of an entrepreneur. Paul’s statement support Moon (1999) view regarding risk taking and decision making behavior. Paul appears to be aggressive in his tone and enthusiastic about his work. His risk taking ability is backed by the calculative measures and market studies as he says â€Å"I see the risks that I take being very calculated and not designed to lose money†. Paul utilizes marketing tools for promotion and increase the visibility of his products. In his statement he says â€Å"we’re probably the biggest and we see ourselves as market leaders rather than followers†. He converted his hobby into his business. This was an area where he has knowledge as well as interest. He is a well educated person. He has gained experience prior to starting his own business. He gives importance to the support he receives from his social system; family and friends. He is persistence with his work, has good planning skills and organized in his work. He is quick in his responses and provides immediate feedback to any kind of change in market place or within their organization. His energy levels and enthusiasm are high. He is very independent and goal oriented. He has a vision and goal and he works in order to achieve his goals. He is very committed to his work. He takes personal initiatives to achieve his objectives. He is very competitive. This can be inferred from his statement that â€Å"we are probably the biggest and we see ourselves as market leaders rather than followers. † He constantly looks for market opportunities and goals.

The Nature Of Reference Group Influence Marketing Essay

The Nature Of Reference Group Influence Marketing Essay Referent power plays a very important role in marketing communication, following report look in to different influences groups and referent power. How referent power affect one. How affective a referent power is? How a marketer can use it to his advantage. What are the factors which make referent power effective? Different theories have been discussed. This report will be looking critically on evaluating the role of referent power in marketing, evaluate the role it will play in future, and provide a future marketing plan. This report of Referent power and why it can be a potent force for marketing appeals was written as a final assignment for the Consumer Behavior module. Humans are social animals and they always looks to other for appreciation, they want acceptance in the social circle. They identify themselves with some groups and consciously or subconsciously they imitate members of the group to fit in. They try to imitate those qualities by copying the referents behavior. What we think of ourselves is influenced in our social interaction by the reaction of others whose values we share or judgment we respect. Our attire, vehicles we use and career make statements about us, and our behaviors and lifestyles are the presentation of ourselves to our influence groups. By wearing a particular brand T shirt bring us closure to our group. Advertisers have different task while creating a promo or advertising depending on what are their target segment. Marketers use all three major influencing groups before launching a campaign. There are three form of reference group; Informational, normative and identification When an individual is not sure he uses the behavior and opinion of reference group members as potentially useful bits of information and try to copy it. In this case individual may have similarity with the other members of the group or expertise of the member group. So a person sees members of group using the same brand of tea he may decide to try same for Himself because he has evidence that it may be a good brand. Ads which wants to use informational power will quote something like they used it will you? Intelligent people like only one thingà ¢Ã¢â€š ¬Ã‚ ¦ REFERRENT power is the power of prominent people to affect others consumption behaviors by virtue of product endorsement ( 50 cents for Reebok)(Pic 1.1), distinctive fashion statements On the cover of US Magazine today. Celebrity Baby Jessica Albas little princess, Honor Marie Wearing Ooh La La Mamas FLY SPIRIT onesie). or championing of causes. Campaign began with identifying three major sports figures who had a connection to lung cancer (Troy Aikman, Joe Buck, and Cal Ripken, Jr ( Pic 1.2) To understand this mechanism an example is helpful. Suppose there are two restaurants and a group of people on the street outside deciding which one to eat at. The most well-informed individuals (those with higher precision in making these types of decisions) will decide first and everyone will see some people start to line up outside of one restaurant. If the others know this person is of higher precision (and even if they dont) a few people will follow their lead and join the line. Each new person who lines up outside of the restaurant sends a signal to the rest of the group (and in particular their friends and family) that this is the restaurant to pick. The more people who follow the signal, the stronger it gets and you have an Informational Cascade. Pic 1.2 The idea is presented in rigorous detail in a paper called Theory of fads, Fashion, Custom and Cultural Change as Informational cascades written by Sushil Bikhchandani, David Hirshleifer and Ivo Welch and published in 1992. To paraphrase: An informational cascade occurs when it is optimal for an individual, having observed the actions of those ahead of him to follow the behavior of the preceding individual without regard to his own informationà ¢Ã¢â€š ¬Ã‚ ¦ The prediction that a low-precision individual imitates a higher-precision predecessor is consistent with the evidence of numerous psychological experiments demonstrating that a subjects previous failure in a task raises the probability that in further trials he will imitate a model performing the task (see Thelen, Dollinger, and Kirkland 1979, p. 146)à ¢Ã¢â€š ¬Ã‚ ¦ Reference group doesnt have equal power for all types of products and consumption activities. Question is does consumers search rationally or it depends on NEED It has been seen that search is more in consumers who are moderately knowledgeable, when the product is low in perceived risk. There are two dimension that influence the degree to which referent power can work they are whether the purchase is to be consumed publicly or privately and whether its luxury or a necessity. Referent has more power over purchase which re for luxury rather than necessity and second important place where we can see the referent power is when the purchase is socially visible to other(William.,O, et al,1982) Referent power is inferred to the influencer by their subordinates. Project team members who have a great deal of respect and high regard for their project managers willingly go along with decisions made by the project manager because of referent power. If one admires the quality of a person or a group will try to imitate by copying referent behavior Prominent people celebrities can affect peoples consumption behavior by virtue of product endorsement, fashion statements or championing cause . referent power is important to many marketing strategies because consumers voluntarily change to please or identify with a referent 3.2. Normative influence Also known as utilitarian influence, occurs when an individual follows group expectation to gain a direct reward or to avoid a sanction ( Fischer et al, 1998). You may purchase one brand of beer to win acceptance by a friend or wont wear one particular brand for of teasing by friend. This influence is directly related with the bond of a person with its group Strongest the bond strong will be the influence. Mostly younger consumer are powered by this influence. A teenager starts smoking under this influence. 3.3. Identification Influence Also known as value-expressive influence, occur when consumer has adopted all values and attitude of group and identify himself with the. Here to influence advertiser will show the brand being used by socially active group It has been seen that teenagers and young one get influenced by this groups as they live under peer pressure(Auty,s.2001) You will hear in super market a child convincing his mother to buy a particular brand of cereals cause His friends use it , or a particular brand of shoes because his friends told him they are the best. It is these influence which leads them to cigarettes alcohol consumption influence as well. These influences can be used directly or indirectly by the marketer. Many researcher have researchers have come to conclusion lineage is also a very important factor where mother daughter and sisters will use the same brand and will have same shopping pattern (Miller, 1975; Moore-Shay and Lutz, 1988). .4. Celebrity as a referent power in advertising Celebrities like movie stars, sports person, Television stars help grab attention and communicate easily with consumers who admire them or wants to be like them. Its also known as ubiquitous feature of modern Marketing ( Mc Cracken, 1989), and approximately 20 percent of all promotions and advertisement uses use some type of celebrity endorsement (Bradley, 1996) . Marketers spends huge amount of money on celebrity contract on the belief that celebrity are effective spokesperson for their product or brand. Its very common that one celebrity becomes identity of one particular brand or product but in some cases more than one celebrity are being used. Like Pepsi uses superstar Shahrukh khan for his brand promo. Selection of a celebrity is very important characteristics of celebrity should match up with the brand to communicate effectiveness.( Kahle, Homer, 1985),Some companies used multiple celebrities to communicate. In the context of celebrity endorsement advertisement consumer may ask whether endorsers are promoting the product because she really believe in it? Or just because she has been paid to promote it. Its the attributes of celebrity which should match with perception of consumer. Thus sometime using multiple celebrities to endorse the product may help the product to reach the consumer (Mowen and Brown, 1981). Market also assumes that to reach target audience the celebrity should be like the consumer. Celebrity should have credibility attractiveness, Integrity and the main thing Plausibility he/ she behaves as referent influence, if referent Is not plausible it will not be effective . Here referent will be effective and will hold power by their influence as they are aspiration ass ociate group. Celebrities with a bigger Halo will have bigger effect. Despite more and more celebrity are pitched in, many commercials using celebrity endorsers do not live up to the expectations (Miciak and Shanklin, 1994). However, if used appropriately, celebrity endorsers can play a very important role in developing brand equity and enhancing a brands competitive position. Like Andre Agassi fits well with, and enhances, the image of Canons Rebel line of cameras. And Nike and Michael Jordon are synonymous when one thinks of Jordon they think of Nike, they have become part of each other. Before endorsing a product with particular celebrity marketer should do research that how well the celebrity and the brand belong together and how celebrity represent the product.. If there is great ease and relation of brand an d celebrity they get more quickly develop an association. 5. Degree of Reference Group Influence If one sees critically around us we can clearly sees that consumer does not decide abruptly. Referent power of any kind is always playing at the back of his mind. It suggest that rational persuasion, inspirational appeals are effective in influencing final decision(Farrell and Schroder(1996).while the influence of personal appeals, coalition or any kind of pressure were ineffective in any decision outcome( Case etal., 1988). So one can say that things which does not personally appeal or internalize favorable attitude one are not effective or will not have a very strong motivation in buying behavior. As it is well said Power is the ability to effect change (Kohli and Zaltman, 1988.,Ghoneim, 1987) These influencing power can be used by marketer A number of authors have well said that power is the ability to effect changes. Conversely, power bases depends on the characteristics of an individual that afford Referent power will have different impact on different people in different situation, or may be the category of the product used, or the brand used As the purchase is done to influence the group, the product or brand should be visible, for example product like watch, shoes, here product category ( watch), and brand (Swatch) are all visible. The consumption of some tonic is private .Referent power is quite visible when the product is visible to the group and he get accepted or appreciated in the group for his buy. High involvement Low involvement Significant Differences between brands Complex buying behavior Variety- seeking buying behavior Few Differens between brands Dissonance-reducing Buying behavior Habitual buying behavior (Table 5.1) If the need is high there is less power of referent for example when one want to buy a microwave. Reference group influence will be higher if one wants to buy things which is less necessary e.g. in buying clothes or in simple words on can say that decision to buy toothpaste tennis racket, a personal computer, a refrigetor are all very different. Expensive and complex purchase or things which involve more knowledge involve more participant and more suggestion from peer are taken.( Table 5.1)( Henry 1987) Relationship, bondage of of an individual with the group is another very important criteria which can affect on purchasing decision. More one feels committed to the group more he get influence by the referent power . One will be more careful when in dressing up when joining a group whom he wants to influence than when he wants to go for dinner with group he doesnt feel related or committed. It also depends on activity in which individual is involve with a group , How relevant is the activity for example going for office dinner is more important than going out with your friend for a match. There is clear evidence that individual differ in tendency in getting powered by influence (keillor et al,1996)Reference influence is also related to a reward or punishments, reward may be in the form of acceptance in the group, promotion gain trust with your peer and punishments may be in the form of rejection or hatred. In preteen group it may be severe and of social consequences. So to it can be said that referent power should have authority to implement both. We can still argue that referent power should not misuse legal power or illegally pressurize as he might use credibility Refrent power is someone which is look upon by individual and if it loses credibility and trust power will be gone. So we can say that the greater the referent power, the lower the use of legitimate pressure (Farell et al.,1999). In this context its interesting to know about the balance theory (Heider, 1946) Every individual have some preconceived ideas and perception which remain at his subconscious level. And while purchasing it plays a very important role. The greatest power one has over other is when one is sufficiently intimate to permit other to facilitate, because the relation between influencer and consumer is cohesive. Referent power involvement Lets take an example I want to purchase a very expensive notebook I have seen advertisement of Dell, hp and Acer now I m confuse I want to buy something g which is very important but I dont have much knowledge what will I do I will not just go an d purchase it from the counter I will go to one of my friend or family member who has knowledge about it I will involve his opinion. But if at the same time I m hungry and I want to buy a packet of biscuit I will just go to the supermarket and choose any packet or may be the one I have been using from the shelf I would not involve others and take opinion from others for purchasing a pack of biscuit. So opinion leader are needed where there is high purchase involve with no knowledge of product while when low purchase involvement is there I wont take any opinion even if I have less knowledge( Table 1.1) PRODUCT/ PURCHASE INVOLVEMENT Product knowledge High Product knowledge Low HIGH Moderate High Low Low Moderate (Table 6.1) Consumers, especially gen X, tend to follow their peer what they feel trendy and worn by the `in crowd (Agins 1999; Spiegler 1996). Here we can see their deep-seated willingness and thirst to belong, often becoming image- and brand-conscious consumers. Now `what is trendy is what they drive from word-of-mouth communications. Retail Entrepreneur of the Year, Anne Yuri Namba, has found to be quoted as that her home business was initiated and stimulated entirely by word of mouth. As her fame spread, so did the demand for her unusual, highly distinctive fashions (Chain Store Age 2000). Marcus (1999) reported that word of mouth plays an very important role along with demographic information when decisions are made in the fashion industry. One can say, fashion demand may be generated by the simultaneous presence of local externalities and word-of-mouth communication (Corneo and Olivier 1999).Individual sharing information about with other highly target consumer plays a very critical role o n consumer decision and market success. Our friends and relatives are the main source of information, when we are in group we observe their styles, what product they use or by directly asking the opinion. One research shown that half of American agrees that that they often seeks advice of others before making any purchase and 40% feel that people come to them for advice. (Walkes, p 40). The internet has changed the term a little now it can be called Word Of Internet. Where one seek advice from a complete stranger. There are some individual who actively filter, interpret, or provide brand or product information to their family and friends, They are called opinion Leaders they play very strong referent power influence over other WE just cant credit only referent power involved in purchasing decision of an individual we cant pass anything to them making it look like their group or brand image Research have shown that decision to purchase particular product is also influenced by the image and credibility of the companies that market and manufacture consumer products (Lafferty and Goldsmith 1999). If the company is positively portrayed, and has a good image consumers generally maintain a positive disposition toward the company and its products. However, if the company has some rumor some ethical or cultural issues in the backyard , less favorable feelings may subsequently influence whether consumers decide to purchase the companys products (Lee and Bernstein 2000; Ligos 1999). How Much Does It affect During 1996 one rumored was spread about Tommy Hilfiger, stating that company had made some bad remarks African-Americans and Asian which were their core clients. The rumor was mostly on internet. Hilfiger websites denied the rumor completely and there was call to was call to boycott Tommy Hilfiger clothing, especially in the African-American. T The strength and persistence of the strength of rumor suggested that it will affect the sale of brand in African-American market African-American magazine telling them not to buy who doesnt respect ( Graves 1998) here the referent power was internet, mouth to mouth and magazine community, the whole impact was studied and recorded( kImberly 2001) One implication of these recordings was that the staying power of the rumors had eventually harm sales of the Tommy Hilfiger brand in a core target market. Wall street Journal article reported a 28 per cent decrease in sales for the Tommy Hilfiger company (Agins 2001). Company denied the rumored took African-American model and try to recapture the market and used integrated marketing scheme strategically. In retail market consumer is very important and referent power play a very important role Thus retail clothing market should take careful measurements to track their image all designers, regardless of popularity, must follow up their image a nd communications with their consumers. In one of the similar case Reebok has been forced to clarify itself for more than a decade against a rumor that company produce its products in South Africa and supported apartheid ( Turnet 1992). Initially company didnt take much notice and didnt think much of it but later company suffered protests and boycotts and then company has to come out its forceful campaign `Reebok is NOT in South Africa (Kazi-Ferrouillet 1990). And till now company addressed the issue on its website (Reebok.com) Referent influence has been examined in the context of consumer vulnerability to interpersonal influence (Bearden et al., 1989) where influence is the extent to which an individuals consumer choices are influenced by other people. In impulse buying its the cognitive behavior which is seen where a consumer cannot get the information from any one so He doesnt come under informational power but high level of normative influence comes in existence and affect the purchase decision, thus we can say that normative consumer susceptibility to interpersonal influence is positively related to the affective component of impulse buying. When will it effect We have to understand stages in purchasing decision of a buyers Information search Refrent group Internet search promo Check option Pricing Brand image Purchase decisions He decide to purchase Need Awareness May be prompted by marketing Post buying behavior, Reinforcement from media friends (Diagram 8.1) Stages of Consumer Buying Behavior 1. Need Awareness: A need may arise or been establish by promotion of a companys marketing. Refrent power here may or may not be very influential 2. Information Search: Buyers search and ask Internet has made research easier for buyers. He may read on websites of different company .Here referent power play a very important role. As he is seeking the information company may use its influence with promos, handout an updated websites or trial samples distribution 3. Check Options: Once information is collected customer will evaluate all option he will search for price and company credibility.. 4. Purchase Decision: The last step just sell and close the deals at this moment any influencing may harm. If he is still hesitant u can still recommend and help your buyers for the best deal .5. Post Buying Behavior: Todays marketer knows very well that to keep loyalty of a customer is very important as now he himself will be a referent power over the other potential buyers. Even at this stage any negative reinforcement will bring remorse and he may not recommend it to others. Influence of referent power also depends on at what stage is a brand once a brand mature its brand image itself is good referent power but at introduction stage a company needs good referent power. 9. Conclusion Referent power is very effective in certain cases and marketer should use that power but at the same time they should keep in mind that for that power to be influential they have to keep certain points in mind Referent power to be effective should bring a connection with the consumer, or he should look up to it or relate to him Message used by referent power should be used as simple as possible it should not be complex or confusing Celebrity power will be more effective if used repeatedly as it strengthen the relationship of brand with that celebrity and so it brings trust in the target audience When choosing a celebrity marketer should be careful that he is already not strongly associated to some other brand or services, but nothing comes without a drawback. If celebrity or your referent power get into negative publicity it brings down with him the product. A wrong selection will tarnish the whole image Referent power is effective if your target audience is young and not much knowledgeable about the brand or product. Its more affective on one who does not have much knowledge and have low self image It so one can say its most effective with children. Referent power does not only influence at the time of purchasing but also post purchasing as after purchasing a product Consumer look at his influence group for appreciation and even any negative comment at that stage will disheartened him and He may not buy the product again A company should not try to play its own trumpet but can bring trust and credibility through awards, media or testimonials of other customers Make a purchase an happy ending for him offer him warranty period or an extended trial period will help in Him becoming a potential referent power over other buyers

Why the Major Cities of Britain Were Bombed by the Germans in 1940 - 19

Why the Major Cities of Britain Were Bombed by the Germans in 1940 - 1941 Immediately after the defeat of France in the June of 1940, Adolf Hitler gave his generals the orders to organise the invasion of Britain. This plan was code-named Operation Sealion and its objective was to land 160,000 German fighters along a forty mile stretch of south-east England's coast. It was only a few weeks before a large fleet of vessels was ready for attack. Among them 2000 barges lay waiting for the go ahead in German, Belgian and French harbours. As Hitler's generals were concerned about the damage the R.A.F could inflict upon their armada the invasion was postponed until the British air force had been annihilated. On 12th August the mass bomber attacks on radar stations, aircraft factories and fighter airfields began; This attack was followed by daily raids on Britain, this became the beginning of the Battle of Britain. Although these plans were drawn up Hitler was never very keen on them, his lack of enthusiasm caused their abandonment on October the 12th 1940. Instead of invasion Hitler switched his efforts to pounding Britain into submission with gruesome sustained nightly bombing campaign. 'Blitz' the German word for lightening was applied by the British press to the raids carried out over Britain in 1940 and 1941. This concentrated direct bombing of industrial targets and civilian centres began on 7th September 1940 with heavy raids on London and other major cities. Manchester (marked ('A') London Belfast Sheffield Coventry Portsmouth Glasgow Edinburgh Canterbury Newcastle Norwich Su... ...r pipe. Censorship of photographs was very common during the blitz. Photographs were not always censored because they showed death and disasters of the worst kind, but also because they portrayed the misery and angst of civilians, and depicted the widening gap between the ways of life of the working classes in comparison. However all the censorship could not hide the damage nor repair it and it could not erase the images of burning and dismembered corpses in the minds of the people. Although the people stoically stood shoulder-to-shoulder against the onslaught, what they suffered was nothing compared to what the Germans were going to suffer. As Sir Arthur (bomber) Harris said when he had the new generation of long-range heavy bombers at his disposal "They have sown the wind, now they will reap the whirlwind".

Bloodsucking Fiends: A Love Story Chapter 23~24

Chapter 23 Mom and Terrapin Pie â€Å"She's in town,† Jody said. â€Å"She's coming over in a few minutes.† Jody lowered the phone to its cradle. Tommy appeared in the bedroom doorway, Scott still dangling from his sleeve. â€Å"You're kidding.† â€Å"You're missing a cufflink,† Jody said. â€Å"I don't think he's going to let go. Do we have any scissors?† Jody took Tommy by the sleeve a few inches above where Scott was clamped. â€Å"You ready?† Tommy nodded and she ripped his sleeve off at the shoulder. Scott skulked into the bedroom, the sleeve still clamped in his jaws. â€Å"That was my best shirt,† Tommy said, looking at his bare arm. â€Å"Sorry, but we've got to clean this place up and get a story together.† â€Å"Where did she call from?† â€Å"She was at the Fairmont Hotel. We've got maybe ten minutes.† â€Å"So she won't be staying with us.† â€Å"Are you kidding? My mother under the same roof where people are living in sin? Not in this lifetime, turtleboy.† Tommy took the turtleboy shot in stride. This was an emergency and there was no time for hurt feelings. â€Å"Does you mother use phrases like ‘living in sin'?† â€Å"I think she has it embroidered on a sampler over the telephone so she won't forget to use it every month when I call.† Tommy shook his head. â€Å"We're doomed. Why didn't you call her this month? She said you always call her.† Jody was pacing now, trying to think. â€Å"Because I didn't get my reminder.† â€Å"What reminder?† â€Å"My period. I always call her when I get my period each month – just to get all the unpleasantness out of the way at one time.† â€Å"When was the last time you had a period?† Jody thought for a minute. It was before she had turned. â€Å"I don't know, eight, nine weeks. I'm sorry, I can't believe I forgot.† Tommy went to the futon, sat down, and cradled his head in his hands. â€Å"What do we do now?† Jody sat next to him. â€Å"I don't suppose we have time to redecorate.† In the next ten minutes, while they cleaned up the loft, Jody tried to prepare Tommy for what he was about to experience. â€Å"She doesn't like men. My father left her for a younger woman when I was twelve, and Mother thinks all men are snakes. And she doesn't really like women either, since she was betrayed by one. She was one of the first women to graduate from Stanford, so she's a bit of a snob about that. She says that I broke her heart when I didn't go to Stanford. It's been downhill since then. She doesn't like that I live in the City and she has never approved of any of my jobs, my boyfriends, or the way I dress.† Tommy stopped in the middle of scrubbing the kitchen sink. â€Å"So what should I talk about?† â€Å"It would probably be best if you just sat quietly and looked repentant.† â€Å"That's how I always look.† Jody heard the stairwell door open. â€Å"She's here. Go change your shirt.† Tommy ran to the bedroom, stripping off his one-sleever as he went. I'm not ready for this, he thought. I have more work to do on myself before I'm ready for a presentation. Jody opened the door catching her mother poised to knock. â€Å"Mom!† Jody said, with as much enthusiasm as she could muster. â€Å"You look great.† Frances Evelyn Stroud stood on the landing looking at her youngest daughter with restrained disapproval. She was a short, stout woman dressed in layers of wool and silk under an eggshell cashmere coat. Her hair was a woven gray-blond, flared and lacquered to expose a pair of pearl earrings roughly the size of Ping-Pong balls. Her eyebrows had been plucked away and painted back, her cheekbones were high and highlighted, her lips lined, filled, and clamped tight. She had the same striking green eyes as her daughter, flecked now with sparks of judgment. She had been pretty once but was now passing into the limbo-land of the menopausal woman known as handsome. â€Å"May I come in,† she said. Jody, caught in the half-gesture of offering a hug, dropped her arms. â€Å"Of course,† she said, stepping aside. â€Å"It's good to see you,† she said, closing the door behind her mother. Tommy bounded from the bedroom into the kitchen and slid to a stop on stocking feet. â€Å"Hi,† he said. Jody put her hand on her mother's back. Frances flinched, ever so slightly, at the touch. â€Å"Mother, this is Thomas Flood. He's a writer. Tommy, this is my mother, Frances Stroud.† Tommy approached Frances and offered his hand. â€Å"Pleased to meet you†¦Ã¢â‚¬  She clutched her Gucci bag tightly, then forced herself to take his hand. â€Å"Mrs. Stroud,† she said, trying to head off the unpleasantness of hearing her Christian name come out of Tommy's mouth. Jody broke the moment of discomfort so they could pass into the next one. â€Å"So, Mom, can I take your coat? Would you like to sit down?† Frances Stroud surrendered her coat to her daughter as if she were surrendering her credit cards to a mugger, as if she didn't want to know where it was going because she would never see it again. â€Å"Is this your couch?† she asked, nodding toward the futon. â€Å"Have a seat, Mother; we'll get you something to drink. We have†¦Ã¢â‚¬  Jody realized that she had no idea what they had. â€Å"Tommy, what do we have?† Tommy wasn't expecting the questions to start so soon. â€Å"I'll look,† he said, running to the kitchen and throwing open a cabinet. â€Å"We have coffee, regular and decaf.† He dug behind the coffee, the sugar, the powdered creamer. â€Å"We have Ovaltine, and†¦Ã¢â‚¬  He threw open the refrigerator. â€Å"Beer, milk, cranberry juice, and beer – a lot of beer – I mean, not a lot, but plenty, and†¦Ã¢â‚¬  He opened the chest freezer. Peary stared up at him through a gap between frozen dinners. Tommy slammed the lid.†Ã¢â‚¬ ¦ that's it. Nothing in there.† â€Å"Decaf, please,† said Mother Stroud. She turned to Jody, who was returning from balling up her mother's cashmere coat and throwing it in the corner of the closet. â€Å"So, you've left your job at Transamerica. Are you working, dear?† Jody sat in a wicker chair across the wicker coffee table from her mother. (Tommy had decided to decorate the loft in a Pier 1 Imports cheap-shit motif. As a result it was only a ceiling fan and a cockatoo away from looking like a Thai cathouse.) Jody said, â€Å"I've taken a job in marketing.† It sounded respectable. It sounded professional. It sounded like a lie. â€Å"You might have told me and saved me the embarrassment of calling Transamerica only to find out that you had been let go.† â€Å"I quit, Mother. I wasn't let go.† Tommy, trying to will himself invisible, bowed his way between them to deliver the decaf, which he had arranged on a wicker tray with cream and sugar. â€Å"And you, Mr. Flood, you're a writer? What do you write?† Tommy brightened. â€Å"I'm working on a short story about a little girl growing up in the South. Her father is on a chain gang.† â€Å"You're from the South, then?† â€Å"No, Indiana.† â€Å"Oh,† she said, as if he had just confessed to being raised by rats. â€Å"And where did you go to university?† â€Å"I, um, I'm sort of self-educated. I think experience is the best teacher.† Tommy realized that he was sweating. â€Å"I see,† she said. â€Å"And where might I read your work?† â€Å"I'm not published yet.† He squirmed. â€Å"I'm working on it, though,† he added quickly. â€Å"So you have another job. Are you in marketing as well?† Jody intervened. She could see steam rising off Tommy. â€Å"He manages the Marina Safeway, Mother.† It was a small lie, nothing compared to the tapestry of lies she had woven for her mother over the years. Mother Stroud turned a scalpel gaze on her daughter. â€Å"You know, Jody, it's not too late to apply to Stanford. You'd be a bit older than the other freshmen, but I could pull a few strings.† How does she do this? Jody wondered. How does she come into my home and within minutes make me feel like dirt on a stick? Why does she do it? â€Å"Mother, I think I'm beyond going back to school.† Mother Stroud picked up her cup as if to sip, then paused. â€Å"Of course, dear. You wouldn't want to neglect your career and family.† It was a verbal sucker punch delivered with polite, extended-pinky malice. Jody felt something drop inside her like cyanide pellets into acid. Her guilt dropped through the gallows' trap and jerked with broken-neck finality. She regretted only the ten thousand sentences she had started with, â€Å"I love my mother, but†¦Ã¢â‚¬  You do that so people don't judge you cold and inhuman, Jody thought. Too late now. She said, â€Å"Perhaps you're right, Mother. Perhaps if I had gone to Stanford I would understand why I wasn't born with an innate knowledge of cooking and cleaning and child-rearing and managing a career and a relationship. I've always wondered if it's lack of education or genetic deficiency.† Mother Stroud was unshaken. â€Å"I can't speak for your father's genetic background, dear.† Tommy was grateful that Mother Stroud's attention had turned from him, but he could see Jody's gaze narrowing, going from hurt to anger. He wanted to come to her aid. He wanted to make peace. He wanted to hide in the corner. He wanted to wade in and kick ass. He weighed his polite upbringing against the anarchists, rebels, and iconoclasts who were his heroes. He could eat this woman alive. He was a writer and words were his weapons. She wouldn't have a chance. He'd destroy her. And he would have. He was taking a deep breath to prepare to light into her when he saw a swath of denim disappearing slowly under the frame of the futon: his dismembered shirt sleeve. He held his breath and looked at Jody. She was smiling, saying nothing. Mother Stroud said, â€Å"Your father was at Stanford on an athletic scholarship, you know. They would have never let him in otherwise.† â€Å"I'm sure you're right, Mother,† Jody said. She smiled politely, listening not to her mother, but to the melodic scraping of turtle claws on carpet. She focused on the sound and could hear the slow, cold lugging of Scott's heart. Mother Stroud sipped her decaf. Tommy waited. Jody said, â€Å"So how long will you be in the City?† â€Å"I just came up to do some shopping. I'm sponsoring a benefit for the Monterey Symphony and I wanted a new gown. Of course I could have found something in Carmel, but everyone would have seen it already. The bane of living in a small community.† Jody nodded as if she understood. She had no connection to this woman, not anymore. Frances Evelyn Stroud was a stranger, an unpleasant stranger. Jody felt more of a connection with the turtle under the futon. Under the futon, Scott spotted a pattern of scales on Mother Stroud's shoes. He'd never seen Italian faux-alligator pumps, but he knew scales. When you are lying peacefully buried in the muck at the bottom of a pond and you see scales, it means food. You bite. Frances Stroud shrieked and leaped to her feet, pulling her right foot free of her shoe as she fell into the wicker coffee table. Jody caught her mother by the shoulders and set her on her feet. Frances pushed her away and backed across the room as she watched the snapping turtle emerge from under the futon merrily chomping on the pump. â€Å"What is that? What is that thing? That thing is eating my shoe. Stop it! Kill it!† Tommy hurdled the futon and dived for the turtle, catching the heel of the shoe before it disappeared. Scott dug his claws into the carpet and backed off. Tommy came up with heel in hand. â€Å"I got part of it.† Jody went to her mother's side. â€Å"I meant to call the exterminator, Mother. If I'd had more notice†¦Ã¢â‚¬  Mother Stroud was breathing in outraged yips. â€Å"How can you live like this?† Tommy held the heel out to her. â€Å"I don't want that. Call me a cab.† Tommy paused, considered the opportunity, then let it pass and went to the phone. â€Å"You can't go out without shoes, Mother. I'll get you something to wear.† Jody went to the bedroom and came back with her rattiest pair of sneakers. â€Å"Here, Mom, these will get you back to the hotel.† Mother Stroud, afraid to sit down anywhere, leaned against the door and stepped into the sneakers. Jody tied them for her and slipped the uneaten pump into her mother's bag. â€Å"There you go.† She stepped back. â€Å"Now, what are we going to do for the holidays?† Mother Stroud, her gaze trained on Scott, just shook her head. The turtle had wedged himself between the legs of the coffee table and was dragging it around the loft. A cab pulled up outside and beeped the horn. Mother Stroud tore her gaze away from the turtle and looked at her daughter. â€Å"I'll be in Europe for the holidays. I have to go now.† She opened the door and backed out through it. â€Å"‘Bye, Mom,† Jody said. â€Å"Nice meeting you, Mrs. Stroud,† Tommy called after her. When the cab pulled away, Tommy turned to Jody and said, â€Å"Well, that went pretty well, didn't it? I think she likes me.† Jody was leaning against the door, staring at the floor. She looked up and began to giggle silently. Soon she was doubled over laughing. â€Å"What?† Tommy said. Jody looked up at him, tears streaming her face. â€Å"I think I'm ready to meet your folks, don't you?† â€Å"I don't know. They might be sort of upset that you're not a Methodist.† Chapter 24 The Return of Breakfast The Emperor lay spread-eagle on the end of a dock in the Saint Francis Yacht Club Marina, watching clouds pass over the bay. Bummer and Lazarus lay beside him, their feet in the air, dozing. The three might have been crucified there, if the dogs hadn't been smiling. â€Å"Men,† the Emperor said, â€Å"it seems to me now that there is, indeed, a point to that Otis Redding song about sitting on the dock of the bay. After a long night of vampire hunting, this is a most pleasant way to spend the day. Bummer, I believe a commendation is in order. When you led us down here, I thought you were wasting our time.† Bummer did not answer. He was dreaming of a park full of large trees and bite-sized mailmen. His legs twitched and he let out a sleepy ruff each time he crunched one of their tiny heads. In dreams, mailmen taste like chicken. The Emperor said, â€Å"But pleasant as this is, it tastes of guilt, of responsibility. Two months tracking this fiend, and we are no closer to finding him than when we started. Yet here we lay, enjoying the day. I can see the faces of the victims in these clouds.† Lazarus rolled over and licked the Emperor's hand. â€Å"You're right, Lazarus, without sleep we will not be fit for battle. Perhaps, in leading us here, Bummer was wiser than we thought.† The Emperor closed his eyes and let the sound of waves lapping against the piers lull him to sleep. Lying at anchor, a hundred yards away, was a hundred-foot motor yacht registered in the Netherlands. Belowdecks, in a watertight stainless steel vault, the vampire slept through the day. Tommy had been asleep for an hour when pounding on the door downstairs woke him. In the darkness of the bedroom he nudged Jody, but she was out for the day. He checked his watch: 7:30 A.M. The loft rocked with the pounding. He crawled out of bed and stumbled to the door in his underwear. The morning light spilling though the loft's windows temporarily blinded him and he barked his shin on the corner of the freezer on his way through the kitchen. â€Å"I'm coming,† he yelled. It sounded as if they were using a hammer on the door. He did a Quasimodo step and slid down the stairs, holding his damaged shin in one hand, and cracked the downstairs door. Simon peeked through the crack. Tommy could see a ball-peen hammer in his hand, poised for another pound. Simon said, â€Å"Pardner, we need to have us a sit-down.† â€Å"I'm sleeping, Sime. Jody's sleeping.† â€Å"Well, you're up now. Wake up the little woman, we need breakfast.† Tommy opened the door a little wider and saw Drew dazzling a stoned and goofy grin behind Simon. â€Å"Fearless Leader!† All the Animals were there, holding grocery bags, waiting. Tommy thought, This is how Anne Frank felt when the Gestapo came to the door. Simon pushed through the door, causing Tommy to hop back a step to avoid having his toes skinned. â€Å"Hey.† Simon looked at Tommy's erection-stretched jockey shorts. â€Å"That just a morning wood, or you in the middle of something?† â€Å"I told you, I was sleeping.† â€Å"You're young, it could still grow some. Don't feel bad.† Tommy looked down at his insulted member as Simon breezed past him up the stairs, followed by the rest of the Animals. Glint and Lash stopped and helped Tommy to his feet. â€Å"I was sleeping,† Tommy said pathetically. â€Å"It's my day off.† Lash patted Tommy's shoulder. â€Å"I'm cutting class today. We thought you needed moral support.† â€Å"For what? I'm fine.† â€Å"Cops came by the store last night looking for you. We wouldn't give them your address or anything.† â€Å"Cops?† Tommy was waking up now. He could hear beers being popped open in the loft. â€Å"What did the cops want with me?† â€Å"They wanted to see your time cards. They wanted to see if you were working on a bunch of nights. They wouldn't say why. Simon tried to distract them by accusing me of leading a black terrorist group.† â€Å"That was nice of him.† â€Å"Yeah, he's a sweetheart. He told that new cashier, Mara, that you were in love with her but were too shy to tell her.† â€Å"Forgive him,† Clint said piously. â€Å"He knows not what he does.† Simon popped out onto the landing. â€Å"Flood, did you drug this bitch? She won't wake up.† â€Å"Stay out of the bedroom!† Tommy shook off Lash and Clint and ran up the stairs. Cavuto chewed an unlit cigar. â€Å"I say we go to the kid's house and lean on him.† Rivera looked up from a stack of green-striped computer printout. â€Å"Why? He was working when all the murders happened.† â€Å"Because he's all we've got. What about the prints on the book; any thing?† â€Å"There were half a dozen good prints on the cover. Nothing the computer could match. Interesting thing is, none of the prints were the victim's. He never touched it.† â€Å"What about the kid; a match?† â€Å"No way to tell, he's never been printed. Let it go, Nick. That kid didn't kill these people.† Cavuto ran his hand over his bald head as if looking for a bump that would hold an answer. â€Å"Let's arrest him and print him.† â€Å"On what charges?† â€Å"We'll ask him. You know what the Chinese say, ‘Beat a kid every day; if you don't know why, the kid will.  » â€Å"You ever think about adopting, Nick?† Rivera flipped the last page of the printout and threw it into the wastebasket by his desk. â€Å"Justice doesn't have shit. All the unsolved murders with massive blood loss involve mutilation. No vampires here.† For two months they had avoided using the word. Now, here it was. Cavuto took out a wooden match, scraped it against the bottom of his shoe, and moved it around the tip of his cigar. â€Å"Rivera, we will not refer to this perp by the V-word again. You don't remember the Night Stalker. This fucking Whiplash Killer thing the press has picked up is bad enough.† â€Å"You shouldn't smoke in here,† said Rivera. â€Å"The sprout eaters will file a grievance.† â€Å"Fuck 'em. I can't think without smoking. Let's run sex offenders. Look for priors of rapes and assaults with blood draining. This guy might have just graduated to killing. Then let's run it with cross-dressers.† â€Å"Cross-dressers?† â€Å"Yeah, I want to put this thing with the redhead to bed. Having a lead is ruining our perfect record.† She woke to a miasma of smells that hit her like a sockful of sand: burned eggs, bacon grease, beer, maple syrup, stale pot smoke, whiskey, vomit and male sweat. The smells carried memories from before the change – memories of high school keggers and drunken surfers face-down in puddles of puke. Hangover memories. Coming as they did, right after a visit from her mother, they carried shame and loathing and the urge to fall back into bed and hide under the covers. She thought, I guess there's a few things about being human that I don't miss. She pulled on a pair of sweatpants and one of Tommy's shirts and opened the bedroom door. It looked as if the good ship International Pancakes had run aground in the kitchen. Every horizontal surface was covered with breakfast jetsam. She stepped through the debris, careful not to kick any of the plates, frying pans, coffee cups, or beer cans that littered the floor. Beyond the freezer and the counter she spotted the shipwreck survivor. Tommy lay on the futon, limbs akimbo, an empty Bushmill's bottle by his head, snoring. She stood there for a moment running her options over in her head. On one hand, she wanted to fly into a rage; wake Tommy up and scream at him for violating the sanctity of their home. A justifiable tantrum was strongly tempting. On the other hand, until now Tommy had always been considerate. And he would clean everything up. Plus, the hangover he was about to experience would be more punishment than she could dole out in a week. Besides, she wasn't really that angry. It didn't seem to matter. It was just a mess. It was a tough decision. She thought, Oh heck, no harm, no foul. I'll just make him coffee and give him that â€Å"I'm-so-disappointed-in-you† look. â€Å"Tommy,† she said. She sat down on the edge of the futon and jostled him gently. â€Å"Sweetheart, wake up; you've destroyed the house and I need you to suffer for it.† Tommy opened one bloodshot eye and groaned. â€Å"Sick,† he said. Jody heard a convulsive sloshing in Tommy's stomach and before she could think about it she had caught him under the armpits and was dragging him across the room to the kitchen sink. â€Å"Oh my God!† Tommy cried, and if he was going to say anything else it was drowned out by the sound of his stomach emptying into the sink. Jody held him up, smiling to herself with the satisfaction of the self-righteously sober. After a few seconds of retching, he gasped and looked up at her. Tears streamed down his face. His nose dripped threads of slime. Cheerfully, Jody said, â€Å"Can I fix you a drink?† â€Å"Oh my God!† His head went back into the sink and the body-wrenching heaves began anew. Jody patted his back and said â€Å"Poor baby† until he came up for air again. â€Å"How about some breakfast?† she asked. He dived into the sink once again. After five minutes the heaves subsided and Tommy hung on the edge of the sink. Jody turned on the faucet and used the dish sprayer to hose off his face. â€Å"I guess you and the guys had a little party this morning, huh?† Tommy nodded, not looking up. â€Å"I tried to keep them out. I'm sorry. I'm scum.† â€Å"Yes, you are, sweetheart.† She ruffed his hair. â€Å"I'll clean it up.† â€Å"Yes, you will,† she said. â€Å"I'm really sorry.† â€Å"Yes, you are. Do we want to go back to the futon and sit down?† â€Å"Water,† Tommy said. She ran him a glass of water and steadied him while he drank, then aimed him into the sink when the water came back up. â€Å"Are you finished now?† she asked. He nodded. She dragged him into the bathroom and washed his face, rubbing a little too hard, like an angry mother administering an abrasive spit-bath to a chocolate-covered toddler. â€Å"Now you go sit down and I'll make you some coffee.† Tommy staggered back to the living room and fell onto the futon. Jody found the coffee filters in the cupboard and began to make the coffee. She opened the cupboard to look for a cup but the Animals had used them all. They were strewn around the loft, tipped over or half full of whisky diluted by melted ice. Ice? â€Å"Tommy!† He groaned and grabbed his head. â€Å"Don't yell.† â€Å"Tommy, did you guys use the ice from the freezer?† â€Å"I don't know. Simon was bartending.† Jody brushed the dishes and pans from the lid of the chest freezer and threw it open. The ice trays, the ones Tommy had bought for the drowning experiment, were empty and scattered around the inside of the freezer. Peary's frosty face stared up at her. She slammed the lid shut and stormed across the room to Tommy. â€Å"Dammit, Tommy, how could you be so careless?† â€Å"Don't yell. Please don't yell. I'll clean it up.† â€Å"Clean it up my ass. Someone was in the freezer. Someone saw the body.† â€Å"I think I'm going to be sick.† â€Å"Did they come into the bedroom while I was sleeping? Did they see me?† Tommy cradled his head as if it would crack at any moment and spill his brains onto the floor. â€Å"They had to get to the bathroom. It's okay; I covered you up so the light wouldn't get to you.† â€Å"You idiot!† She snatched up a coffee cup and prepared to throw it at him, then caught herself. She had to get out of here before she hurt him. She shook as she set the cup on the counter. â€Å"I'm going out, Tommy. Clean up this mess.† She turned and went to the bedroom to change. When she emerged, still shaking with anger, Tommy was standing in the kitchen looking repentant. â€Å"Will you be home before I leave for work?† She glared at him. â€Å"I don't know. I don't know when I'll be back. Why didn't you just put a sign on the door, ‘See the Vampire'? This is my life you're playing with, Tommy.† He didn't answer. She turned and walked out, slamming the door. â€Å"I'll feed your turtles for you,† he called after her.

Differentiating for Learning Profile

Differentiating for Learning Profile Learning profiles refer to the ways in which learners are able to process and understand what they are taught. The main objective of differentiation by use of a learning profile is to establish an education system that effectively supports various forms of instruction, which can assist students with different learning abilities to study with ease.Advertising We will write a custom essay sample on Differentiating for Learning Profile specifically for you for only $16.05 $11/page Learn More The major components of the profile include the student’s learning styles, multiple intelligences, and learning environments (Adams Pierce, 2006, p. 53). This paper is aimed at making out the various differentiating methods as well as outlining how they work. It is difficult to find a classroom with students of the same intelligence quotient. Students differ in terms of language proficiency, readiness to learn, and the ability to understand what they are taught. In spite of these differences, students in the same classroom are all expected to understand and master the contents of what they are taught. Therefore, it is advisable that teachers develop teaching strategies that will ensure that every student learns with ease (Adams Pierce, 2006, p. 56). The leading principle in differentiated teaching styles is that the students learn best when they are allowed to relate their experiences and interests, to what they learn in the classroom. For that reason, the students get to master the concepts in curriculum when the instructors take them beyond the point where they require assistance in order to learn (Turville, 2008, p. 47). Differentiated learning requires an effective planning and the acknowledgement that students with different learning abilities have diverse experiences and interests when it comes to class work. There are various techniques that teachers can apply in differentiated learning for students with different learning abilities. T he first strategy is the differentiated process, which is based on how the students understand and absorb the concepts and skills they are taught. The differentiated process takes into consideration factors such as the student’s learning styles and the standards of performance that are required for a particular age (Tomlinson, 2001, p. 80). In the differentiated process, the students are allowed to learn based on the areas of the curriculum in which they experience most difficulties, or through the methods they feel are the easiest for them to understand what they are taught. Most teachers prefer to use the students’ multiple intelligence to provide the differentiated teaching based on the process (Tomlinson, 2001, p. 82).Advertising Looking for essay on education? Let's see if we can help you! Get your first paper with 15% OFF Learn More Multiple intelligences make it easy for teachers to categorize the students into different groups, including those who prefer practice in reading and the ones whose understanding is enhanced by manipulating objects that are associated with the content of what they are taught (Tomlinson, 2001, p. 83). The second strategy, the differentiated products, is based on what the student is able to produce in relation to what he is taught. In the differentiated product approach, the teacher can assign tasks to the students in accordance with how they master the concepts that they are taught, or in line with their preferences (Tomlinson, 2001, p. 86). The main objective of the differentiated product method, therefore, is to allow the students to demonstrate their understanding in relation to the concepts they have learned, based on their abilities, preferences, and interests (Tomlinson, 2001, p. 87). The last, the differentiated content, is based on the content that the students have been able to understand. Students are likely to show a varied level of mastery of the concepts that they have been ta ught; some students may demonstrate a partial mastery, while a good number of them may show a complete unfamiliarity with the concepts that are taught, even as some may demonstrate a perfect mastery (Tomlinson, 2001, p. 73). In the differentiated content approach, the teachers are expected to differentiate learning by designing tasks that include all the areas outlined in the Bloom’s taxonomy. The main advantage of differentiated content is that it allows the teachers to easily assign the students the specific content they are supposed to learn at a given time (Tomlinson, 2001, p. 74). The creation of a class that supports multiple ways of learning is done in two steps. First, a teacher should get to understand his or her students. This will help the teacher in determining the strengths of every student in a particular learning area. The teacher will also be able to identify each student’s interests and preferences (Turville, 2008, p. 49). The second step involves the identification of sections of the curriculum that are adaptable to the differentiated learning. This can be done by determining the best ideas for tasks, assessment, and activities that are related to a particular concept (Turville, 2008, p. 50).Advertising We will write a custom essay sample on Differentiating for Learning Profile specifically for you for only $16.05 $11/page Learn More The last activities of the teachers in the differentiated learning strategy involve adding variety to the teaching styles they carry out to ensure they assist the students in developing a repertoire approach to learning. The most effective ways of accomplishing these tasks entail developing a general work plan that can make easy and enhance the use of materials, space, time, and nurture the existing students’ abilities in the classroom. This approach also involves the adoption of brainstorming methods geared toward enhancing delivery techniques that target visual and auditory students, and the identification of other options for assessing the understanding and absorption rates of each student in the classroom (Adams, Pierce, 2006, p. 58). References Adams, C., Pierce, R. (2006). Differentiating instruction: A practical guide to tiered lessons in the elementary grades. Waco, TX: Prufrock Press. Turville, J. (2008). Differentiating by student learning preferences: Strategies and lesson plans. Larchmont, NY: Eye on Education. Tomlinson, C. A. (2001). How to differentiate instruction in mixed-ability classrooms. Alexandria, VA: Association for Supervision and Curriculum Development.